Current status2015
Short term status2010 - 2014
Long term status

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Chart A.2.vi. Number of Irish-based searches for biodiversity-related key words using Google

The data represent the relative volume of search terms in Google containing the terms biodiversity, wildlife or nature, from Irish IP addresses.  The data were collated from http://www.google.com/trends using the terms biodiversity, wildlife and nature, defining the location as ‘Ireland’ and the date range from January 2010 to April 2014.  As search volume is continually increasing, the data are normalised on a scale 0-100 where 100 represents that term’s peak number of searches.  Therefore, the scale does not convey absolute search volume, but a relative volume across the specified terms.  The data were collated post-January 2010 due to profound changes in internet usage in Ireland with the proliferation of internet access and social media which directly impacts relative trend data based on total search volume.

The most popular search term was ‘nature’ with a mean (± 95% CI) normalised search volume scale of 67.5 ± 2.0, compared to ‘biodiversity’ (7.8 ± 0.6) or ‘wildlife’ (47.2 ± 3.3).  In terms of trends over time, all terms showed a negative trend, with the trend for nature as a search term being not statistically significant: Spearman’s rank correlation rs, n = 78, df = 76; biodiversity, rs = -0.25, p < 0.05; wildlife, rs = -0.33, p < 0.05; nature, rs = -0.05, p = 0.683.

A.2.vi.

Number of Irish-based searches for biodiversity-related key words using Google

The number of Irish-based searches for biodiversity-related keywords is a measure of the engagement of the online community in Ireland with biodiversity.

Created: 2014-02-26 14:38:15 | Updated: 2016-05-16 15:51:31