Awareness of biodiversity
Status of biodiversity
Threats to biodiversity
Measures that safeguard biodiversity
Measures that mainstream biodiversity
Benefits derived from biodiversity and ecosystem services
Impacts on biodiversity outside of Ireland
Knowledge of Irish biodiversity
Click on the charts below in order to see the full resolution versions.
Capturing long-term trends in public interest in a specific topic can be challenging, but an increasingly used objective measure of engagement is tracking the level of internet traffic a website receives. However, the approaches implemented to monitor usage statistics across Irish websites relating to nature have been mixed and inconsistent through time. In addition, many websites are project-driven (e.g. EU LIFE-funded projects), consequently having a limited lifetime and are not maintained long-term. To collate this indicator, the two websites chosen (the National Parks and Wildlife Service www.npws.ie and the National Biodiversity Data Centre www.biodiversityireland.ie) are publicly-funded, have been in existence for > 10 years and implement the same website usage methodologies facilitated by Google Analytics.
The number of pageviews and new users a website receives are two key metrics collated for a majority of websites that also correlate with internet traffic to a website, as well as with a broad range of other website usage metrics. As measured by Google Analytics, a pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Similarly, the first time a person visits a site, a Google Analytics cookie is set and a unique identifier assigned to them, identifying the person as a “new user”.
Over the past 10 years, the number of pageviews and new users to www.biodiversityireland.ie has increased by 744% (2011, 177,395; 2020, 1,496,812) and 1,162% (2011, 27,087; 2020, 341,833), respectively. Over the past six years where website usage monitoring has been implemented, the number of the number of pageviews and new users to www.npws.ie has increased by 60% (2015, 606,046; 2020, 967,434) and 155% (2015, 73,224; 2018, 341,833), respectively.
For more information on Google Analytics:
Tracking internet activity to established websites relating specifically to Irish biodiversity is an indirect way of assessing the level of public engagement with Irish biodiversity.